The Beehive Salon and Spa wanted an identity that portrayed a fun relaxing environment with a feminine appeal. They aimed to have a visual aesthetic influenced by a melding of late 50s Hollywood style and an affinity for the music group The B52s.
![beehive_logo_std](http://joelacom.com/wp-content/uploads/2015/02/beehive_logo_std.png)
Logo Exploration
![Beehive Salon and spa logo concepts](http://joelacom.com/wp-content/uploads/2015/02/beehive_logo_concepts.gif)
PDF Branding Standards Manual
![Beehive Salon PDF brand manual](http://joelacom.com/wp-content/uploads/2015/02/beehive_ebrochure_cover.jpg)
Beehive Direct Mailer
![Beehive Salon Direct Mailer closed](http://joelacom.com/wp-content/uploads/2015/02/beehive_mailer.jpg)
![Beehive Salon Direct Mailer open](http://joelacom.com/wp-content/uploads/2015/02/beehive_mailer_Inside.jpg)
![Beehive Mailer Parts](http://joelacom.com/wp-content/uploads/2015/02/beehive_mailer_pieces.jpg)